It’s not the first time the NFL has tried to draw attention to the country’s burgeoning Indian community.
In 2014, the league released a poster that featured the faces of players wearing a turban and mask.
The poster was a response to an advertisement that featured Indian men wearing turbans.
The league also tried to take a page out of the NFL’s own playbook in 2015, with an ad campaign in which the league tried to turn the spotlight on a group of Indian players.
“It’s a way to showcase the fact that our country has a huge Indian population,” NFL spokesperson Brian McCarthy said at the time.
“If you want to be a part of the American team, then you’ve got to wear a turbans.
It’s just the only way.”
This isn’t the first attempt at an ad that targets an ethnic minority.
In 2018, the NFL even tried to get into the Indian game by offering a free game with Indian fans to anyone who attended a game.
The program was limited to the United States, but the NFL did say it would try to reach out to more countries.
“We hope this will be a way for us to show our support for our great Indian-American players,” McCarthy said.